The difference between copywriting and content creation.

A copywriter writes marketing material, A content writer writes content….there….end of story.  This may be the shortest, clearest blog i have ever written.

Now, before you start throwing desktop apparatus towards me, let me elaborate a bit.  There are a few differences and they may not be clear all the time.

Professionals say that copywriters are marketing professionals who solely (in the top 10 unpronounceable words when your tipsy) write things that are to be used for marketing campaigns.  They used to be the people behind the ads you love to hate.  These days their portfolio tends to be a little more diverse.

  • Slogans
  • Email campaigns
  • Commercials
  • Scripts
  • Press Releases
  • White papers
  • Catalogs
  • Brochures
  • Sales pitches
  • Social media posts

Yes, there is an overlap with content writers and technical writers but remember the point:  They want to sell you an idea as part of a marketing plan.

Content writers, according to those same above mentioned Professionals, can be anyone.  Not necessarily a professional but anyone who provides content.  Anyone with the gift of gab can write, the tools are there at your fingertips.  Am i badmouthing me and my fellow sprout now?  No, not at all.  The best content writers understand their craft and rise to the top.  Like floaty bits…ahem.  These writers produce:

  • Articles
  • Blogs
  • Magazine features
  • E-Books
  • Social Media
  • Podcasts
  • Scenarios
  • Newspaper pieces
  • Website content

 

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